Introducing HatchTank, the online asynchronous qualitative research platform that combines versatility, ease-of-use, and powerful back-end analysis tools to make conducting research a breeze.
Compatible with any modern browser and device, HatchTank allows you to engage participants quickly and easily, with no need to download plugins or apps. With a variety of engaging tasks and activities available, you can structure your research in any way you need to, from single response activities to journals and diaries or by combining any of the 25+ different question types to create unique combinations that fit your needs. And with advanced filtering capabilities and on-demand download of transcripts and participant uploaded media, you can get to what’s important faster and with greater accuracy.
And the best part is that we have the humans to back up the tech. Our experienced team can guide you to the right features or take over some of the work from your team. Ask for as little or as much help, and let’s make your next online research project a total success.
ANY BROWSER, ANY DEVICE
Fully browser-based and compatible with any modern browser, HatchTank is available on smartphones, tablets, laptops and desktops. No need to download plugins or apps.
Why this matters:
Get participants going in minutes. Design tasks that take advantage of both mobile and conventional methods.
ENGAGING TASKS & ACTIVITIES
Structure your research as you need to: Single response activities to journals and diaries. Combine any of our 25+ different question types to create unique combinations that fit your needs.
Why this matters:
Versatility matters. Keep participants engaged and the research fun.
Powerful Back End
Use advanced filtering capabilities to review and analyze participant responses. Download transcripts and participant uploaded media on demand.
Why this matters:
Get to what is important faster.
KEY FEATURES
Any Browser, Any Device
Concept Rotations
Response Piping
No App Required
Video Transcripts
Segment Participants
Intuitive
Instant Translations
Branching/logic
Built for
Qualitative Research
Branded for you
Video Clipping
QUESTION LIST
ANALYSIS/OUTPUT
Advanced Filtering
Quotes/Excerpts
INTERNAL NOTES
Video Highlight Reels
Transcripts & Uploaded Media on Demand
SOUNDS LIKE FUN?
LET'S SHOW YOU HOW EASY IT IS TO CUSTOMIZE YOUR USAGE
USE CASES
NEED TO DO EXPLORATORY RESEARCH?
Usage & Attitude (U&A)
Iterative Innovation
Market Segment Illumination
Customer Journey (Path to purchase)
TRY BLENDING THESE:
Use case from the real world:
LOOKING TO OBSERVE YOUR CUSTOMER?
Ethnography
Shop alongs
UX
Diary studies
TRY BLENDING THESE:
Use case from the real world:
Optimize your research by utilizing a single digital platform that captures both online and in-person shopping experiences from your participants. Our innovative media-rich activity types empower your recruits to share their experiences seamlessly, using videos, photos, screen recordings, and open-ended text, all collected in one centralized location.
NEED SOME PRE or POST-LAUNCH TESTING?
Ad messaging trials
A/B Packaging tests
Market positioning
In-home use testing (IHUT)
TRY BLENDING THESE:
Use case from the real world:
With our cutting-edge platform rotation capabilities, you can easily and efficiently test multiple concepts and obtain unbiased insights. Our platform also features an interactive Image Mark-up tool, which allows participants to provide feedback on their mobile phones in an engaging and enjoyable way. To further enhance the participant experience, we have incorporated ranking and piping logic, resulting in a seamless and intuitive process. Furthermore, our output is analysis-friendly, providing rich insights for researchers. With these features, we guarantee a remarkable experience for everyone involved.
NEED ONGOING FEEDBACK?
Employee satisfaction
Innovation road-mapping
Membership feedback
Medical experience (CX)
TRY BLENDING THESE:
Use case from the real world:
When it comes to achieving your research objectives, our platform can provide valuable insights that delve deep into consumer behavior, product innovation feedback, and segmentation strategies. By leveraging powerful tools like image mapping to visually explore consumer perceptions, sorting exercises for uncovering category types from the participant’s perspective, and ranking question types with piping, our platform ensures that your results are of the highest caliber, providing your clients with the clarity and depth they demand.